Hedönist

OVERVIEW

Hedönist is not the average beverage company. They peddle unusual recipes and quirky ingredients – all with a wildly unrepentant attitude of “why not?”. Inspired by all things uncommon, Hedönist is born out of a beautiful blend of northern flavours and downright indulgent fun.

client

HEDÖNIST BREWING

Year

2019

WHAT WE DID

BRAND STRATEGY
VISUAL IDENTITY
Tone of Voice
Copywriting
Custom font
graphic design
ILLUSTRATION
Packaging design

We developed Hedönist’s ability to express their uncompromising attitude and endless curiosity. The result is a brand with magnetism packed with quirky graphical details, playful approach, and eye-catching swatches of colour and stories that stretch into the outrageous.

We crystallised our client’s brand foundation all the way to brand strategy. We crafted and honed their brand persona, channelling their boldness into a matching tone of voice and their attitude into a vibrant look and feel.

The look and feel embodies the carefree enthusiasm of the brand’s personality through an edgy custom typeface and bold graphic design. Hedönist’s tone of voice is built to celebrate beer and the spirit of fun that goes into making – and enjoying – it.

Hedönist

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