Microsoft Flux

OVERVIEW

Everyone knows Microsoft and its role in tech wizardry, but did you know about Microsoft’s soft side as a startup success enabler? A corporate giant with a will to give back to the community and engage locally?
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This is the story of Microsoft Flux (2016-2019) – a Finnish startup community with an objective to help startups succeed and make Microsoft an inspiration to young entrepreneurs. Flux just needed an engaging way to communicate these goals across its brand identity and spatial design.

client

MICROSOFT

Year

2016

WHAT WE DID

MESSAGING CONCEPT
Visual identity
Graphic Design
ILLUSTRATION
SPATIAL ART

We decided to open the doors of Flux for innocent, child-like play and spontaneous joy. Together with the evangelists of Microsoft, we first created the tone of voice concept of “a playground of ideas.” With straightforward yet playful copywriting, we created brand storytelling that emphasizes Flux’s leverage as a culture of innovation rather than just a co-working space.

In spatial branding, we turned the environment into a place that fuels imagination by delivering an unrestricted flow of inspiration through eye-catching optical illusions and visual puns. We sprinkled an element of fun into all brand assets and marketing materials, for example by creating patterns, tapestry, and neon lights out of the logo that decorated the co-working space.

Microsoft Flux

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