100 Dogs

OVERVIEW
Following the international dive bar phenomenon, the highly acclaimed cocktail bastards of Son of a Punch wanted to create an unprecedented restaurant concept and bring a vigorous piece of Japan's Shinjuku Golden Gai neighbourhood to Helsinki.
client
SON OF A PUNCH
Year
2016
WHAT WE DID
VISUAL IDENTITY
GRAPHIC DESIGN
ILLUSTRATION
CUSTOM LETTERING
STORYTELLING CONCEPT
COPYWRITING

We took our inspiration from the magical Japanese folklore and manga to create a visually rich, exceptional identity for an exceptional bar. With flamboyant illustrations and compelling short stories, we developed mythical characters to represent each drink and food option, as well as built a unique atmosphere for the space itself. 

The caricaturist dive bar ideology “Shitty drinks, bad service, average food” came magically alive like never before. Almost every single one of the menus got stolen within a few months’ time, though – we’d call that an unfortunate success that speaks for itself. 

Illustration of seven samurai sitting at a table, eating dinnerIllustration of a samurai fighting a dragon that has a body made out of hot dog weaners