Hedönist Headliners

OVERVIEW

World-known icons, stories bigger than life, quality that won’t go unnoticed - these are the building blocks of Hedönist Headliner series. These are characters that stand as manifestations of cool, without taking themselves too seriously. Meet the crazy characters: Don Wheato, Harry Porter, Easy Ryeder, and others.

client

HEDÖNIST

Year

2019

WHAT WE DID

PRODUCT CONCEPT
Visual identity
Graphic Design
Custom LETTERING
ILLUSTRATION
Photography

Our starting point for this product series for Hedönist was the iconic characters from the world of movies and popular culture. The cheeky brand personality of Hedönist allowed us to be playful and create parody versions of some of the most famous personalities in cinema.

Not only are the visuals distinct characters of their own - so are the beers. Each product featured a twist in the ingredients - orange peel, rye, milky oats, and raspberry to name a few. The unexpected but seducing flavours combined with the unforgettable visual look and tone of voice make this series truly stand out in the shelf.

Hedönist Headliner

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