Mestaritislaajan No:1

OVERVIEW

Altia contacted us in search for a new, trustworthy partner for product conceptualizing. They needed a fresh, differentiating product brand for their new spirit, based on their own core strategy that would celebrate local farming and handcraft.

client

ALTIA

Year

2016

WHAT WE DID

Product concept
Product strategy
Branding
Package design
Graphic Design
Custom lettering
Tone of voice
Copywriting
Photography

Our solution: a Single Estate Spirit – a product concept based on the idea of true craftsmanship that comes to life in the farming and distilling of a small batch, single origin liquor. Mestaritislaajan N:o 1 honors these age-old crafts with a package design that follows old pharmacy aesthetics with a modern twist.

We created the brand story and the product name around two, real characters behind the spirit – master distiller Arttu Kivi and family farmer Pasi Ketelä. Our storytelling narrated the battle between these hard-working heroes against today’s throwaway culture and the harsh seasons of the northern nature.

The end-result is a representation of true dedication and skill. The compelling story of the art of craft comes alive in all design elements, from typography and tone of voice to brand photography.

Mestaritislaajan No:1

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