Warrior Coffee

OVERVIEW

Warrior Coffee approached us for help in creating a fresh, new identity for their Warrior Coffee brand and their butter coffee products, as well as a strategy for both the domestic and international launches. Our inspiration came from the idea of coffee’s power to transform you; it’s a modern superhero’s magic potion, giving drinkers the strength and focus to battle everyday challenges.

client

WARRIOR COFFEE

Year

2016

WHAT WE DID

Brand Strategy
Visual identity
Graphic Design
Custom font
Photography
Marketing materials
POS

The idea of a magic potion that brings out the power animal in you transcended into the spirited brand photography. The theme of transformation is reflected in all design elements; from the bespoke imagery to a custom font and logo acting as a strong and recognizable “superhero” symbol.

We wanted to do something truly special for a product that proudly differed from the Finnish coffee culture norms. The end result is a package full of awesomeness. After its launch with our brand refresh, Warrior Coffee quadrupled its sales.

Warrior Coffee

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