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We drew inspiration from the music scene, the street style, and the richness of the visual language of hip hop and graffiti. We were not afraid to acknowledge the tropes and clichés but instead exploited them. Sketching by hand with flat markers allowed us to reach the desired “tag” style, and we then refined the logo to look modern and stylish.
As the show was moving from radio to video podcast, it needed proper opening titles. We conceived and developed a style that mixed graphics similar to the logo and introduced the hosts. Our good friend DJ Polarsoul composed the music, and the energetic mix of graphics and textures created a mood that represented the show’s identity.
The film set we designed featured a big backdrop wall for filming. We plastered the wall with posters from live gigs, events, and photos from the show’s past, then hand-painted the KBK logo (in gold paint, of course) to create the urban, layered street style.
