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Our goal was to bottle up the happy-go-lucky personality into a product. The distinctive tonality as well as the product name – Nevermind – celebrate the carefree way of living.
We reflected the gently cheeky tonality across all copywriting, and created a brand story that rejoices the unforgettable ride called life. In the visual identity work, we played around with the traditions of wine logos and typography. By merging the traditional visual language with modern graphic design, unexpected color palette and quirky illustrations, we crafted an identity that leaves you smiling. Cheers for the joys of life – Nevermind the bumps along the way.
