Teee Club

OVERVIEW

“Feel like shopping and sweating in the stores? F*ck no!”
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TeeeClub started from the frustration of Jaajo Linnonmaa and his friends towards roaming the shops and seeing t-shirts that are too expensive. Simply put - ‘No one has the time or money to waste on mainstream boring stuff’. So they decided to start creating their own shirts, and invite everyone to join the club.

At MacWell our mission was to augment this vibrant concept with a clear brand position, ethos, and sensibility that conveyed the notion of “Irreverent doesn’t mean irresponsible”.

client

TEEE CLUB

Year

2019 - 2023

WHAT WE DID

BRAND STRATEGY
Visual identity
Graphic Design
ILLUSTRATION
WEB STORE
MOTION GRAPHICS

Targeted to men, the Tone of Voice is authentic and edgy with the good natured swagger of a well-seasoned friendship.
With a subscription plan, you get a monthly delivery of a 100% organic cotton t-shirt with an artistic print. It’s as easy as that.

With the TeeeClub project, MacWell created a genuine communication style that resonates with its community. After all, TeeeClub is a membership lifestyle brand that focuses on what matters most – friends that celebrate the good times, and who also can see you through the rough times.

Teee Club

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